For decades, men’s grooming has lived in a tiny box. A haircut. Maybe a shave. If someone was feeling adventurous, a splash of aftershave and a comb-through. That was it. No one talked about skincare, relaxation, or taking time to unwind. Those things were seen as indulgent, and mostly for women.
But Simon Simoudis thinks it’s time that changed. Actually, not just “thinks”, he’s doing something about it. Based in Victoria, Australia, Simon Simoudis has spent years as a cabinetmaker, working with wood, tools, and the kind of precision that demands both skill and patience. Simon’s next chapter involves launching a men’s beautician parlour, not your average barbershop, but something more thoughtful. A space where grooming isn’t just functional, but meaningful
And he’s not talking about just another barbershop. He’s creating something far more thoughtful, a men’s beautician parlour designed specifically for modern men who are ready to take better care of themselves, inside and out.
“Most men don’t realise how much they need that kind of space until they experience it,” Simon says. “We push through stress, long hours, physical work… and we rarely pause. We don’t give ourselves that care.”
He’s right. For many men, grooming is treated like a chore, not an experience. You sit down, you get clipped, and you leave. No conversation about skin health. No space for relaxation. No moment to breathe. But Simon Simoudis wants to change that by creating a place where men can unwind, get quality care, and feel seen.
Imagine walking into a space that’s warm and calm, not rushed or cold. Soft lighting. Clean design. Friendly energy. Services that go beyond just cutting hair, things like deep skin treatments, scalp massages, and proper grooming consultations. It’s about making men feel good about themselves, not just look presentable for the next meeting or dinner.
Simon’s vision isn’t small. While the first parlour is still in development, he already sees this growing into a name that stretches across Victoria. A company that redefines how guys strategy grooming, no longer as vanity, but as self-respect.
The reality is, self-care isn’t gendered. Stress doesn’t care if you’re male. Fatigue, hard skin, and self-doubt hit everyone. And yet, so few spaces exist for men to simply care for themselves in a way that feels natural and welcoming.
Simon Simoudis is building that space.
Not because it’s trendy, however due to the fact it’s needed. Because men deserve to experience being cared for, without shame, hesitation, and surely without having to explain themselves.
And maybe, just maybe, if more men start stepping into places like Simon’s, we’ll begin to see self-care not as a luxury, but as something as basic and as necessary as a haircut used to be.
But better. Much better.